There was no shortage of changes to the social media industry last year, including several new features, consumer preferences and brand opportunities.
Looking toward 2018, social media trends will continue to evolve and surprise us !
While it’s practically impossible to predict how the social media marketing landscape will change over the next year, but it’s possible to be certain that a few trends will last. For example, we are certain that AI and Instagram Stories were a smashing hit last year.
We also saw the beginning of Instagram shopping and users can now purchase via Instagram too. Facebook and Twitter Chatbots were also a few noteworthy trends from last year.
That’s why we’re here to provide six social media trends in 2018 that marketers should keep an eye on:
1. Brand and customer engagement rates
2. Customizable Chatbots
3. Social listening tools
4. In-platform messaging and Instagram Stories
5. Read More..
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