Saturday 11 February 2012
Has SEO Service changed over the years?
How long has SEO been around? Quite some time now, since 1995 some or the other form of search engine optimization was around. So, has SEO changed? Is it still the same? Well, to get straight to the point, SEO has changed. Reason being – search engines have evolved over time and the ability to determine the most appropriate search result has become more accurate. SEO service has also changed since.
Tuesday 7 February 2012
17 New Algorithmic Changes From Google
As Google had promised two months ago, to publish changes to its algorithm on a monthly basis, Google has published the latest set of changes to the Google algorithm. Here are the details taken straight from the Google’s blog:
Changes to the freshness algorithm to return the freshest and the most relevant results.
Autocomplete is now faster.
Spelling corrections in Autocomplete.
Improved accuracy in spelling correction in search results. Eg. Someone searching for weird and you spell it as wierd, Google will show you results for the correct spelling, (weird) – of course they’ll let you know.
Better results with correct spellings for rare queries.
Timely results for recurring events.
Panda Update for high quality sites – yes 3.2 is released.
Auto detecting the language of the original query and displaying more accurate results
Saudi Arabia users can now use an English Interface!
Image search now has better scrolling with the new changes in the Google algorithm.
Image search on the whole is improved – says Google
Related searched at the bottom of the screen are now made more relevant and useful.
News results are more timely and improved by the new changes in the Google algorithm.
Google Instant can now automatically turn itself off if the speed of the computer is slow. (this was possible only with a slow internet connection previously).
So, lot many changes from Google in the Google Algorithm for providing users with quality search results. Let us as SEO experts make ourselves aware of these and use them in our SEO efforts.
Changes to the freshness algorithm to return the freshest and the most relevant results.
Autocomplete is now faster.
Spelling corrections in Autocomplete.
Improved accuracy in spelling correction in search results. Eg. Someone searching for weird and you spell it as wierd, Google will show you results for the correct spelling, (weird) – of course they’ll let you know.
Better results with correct spellings for rare queries.
Timely results for recurring events.
Panda Update for high quality sites – yes 3.2 is released.
Auto detecting the language of the original query and displaying more accurate results
Saudi Arabia users can now use an English Interface!
Image search now has better scrolling with the new changes in the Google algorithm.
Image search on the whole is improved – says Google
Related searched at the bottom of the screen are now made more relevant and useful.
News results are more timely and improved by the new changes in the Google algorithm.
Google Instant can now automatically turn itself off if the speed of the computer is slow. (this was possible only with a slow internet connection previously).
So, lot many changes from Google in the Google Algorithm for providing users with quality search results. Let us as SEO experts make ourselves aware of these and use them in our SEO efforts.
You create an ad that is persuasive, attention grabbing and most importantly compelling, but it is no good if it leaves the customer wondering “what next?” Your ad should be such that it leads the customer to exactly where you want them to click. This is where your call to action steps in. Create a powerful call to action, which your customers can easily locate, click and land on your landing page!
Yes, it’s true – success of your ad campaign depends on the effectiveness of your call to action button. Great – now that we have established the importance of an effective call to action, let us also take a look at a few tips to create a call to action:
Maintain clarity in the design
Placement of the call to action button is important. Place it such that visitors can easily locate it.
Lots of scrolling to locate a call to action is a bad idea.
Persuasive, attractive and attention grabbing design will surely help
Maintain just one call to action, or customer will get confused. Do not give choices and options.
Give clear instructions. “Request Quote”, “Call Now” etc.
Yes, it’s true – success of your ad campaign depends on the effectiveness of your call to action button. Great – now that we have established the importance of an effective call to action, let us also take a look at a few tips to create a call to action:
Maintain clarity in the design
Placement of the call to action button is important. Place it such that visitors can easily locate it.
Lots of scrolling to locate a call to action is a bad idea.
Persuasive, attractive and attention grabbing design will surely help
Maintain just one call to action, or customer will get confused. Do not give choices and options.
Give clear instructions. “Request Quote”, “Call Now” etc.
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