Web Design, SEO and Smartphone Optimized Websites

Web Design and SEO have interdependent responsibilities. With the smartphone market growing very rapidly, and web designers building more and more smartphone optimized websites, Google too launched a Googlebot mobile to be able to crawl, track and read this data. Well, looks like Web Design can make things easier for both SEO’s and Google. Here are a few ways to design your website so that you need not have two separate codes for mobile and desktop viewers.

* Responsive Web Design: In this method, a web designer can serve the users of any device with the same set of URLs and there is no need to create a separate one for mobile devices. This technique uses separate CSS to detect the device and the screen size and then adjust the web page to display on the screen. The method commonly used is a CSS3 media query. This has two specific advantages. Desktop and mobile content is the same, enabling easy user interaction, and Google would not have to use a separate Googlebot for mobile devices!

* Using different HTML code to serve different devices. This also means that there is a separate CSS too. The URL however remains the same. Google however recommends using the Vary HTML header, this helps caching servers and Googlebots to understand that content may change with the browsing device changes.

Web Design can definitely help to optimize a website for smartphones and desktops and your website has a greater chance at performing well with Google!

Facebook – Social Media Marketing Tips

Facebook is probably the most popular social network today. If you aren’t on Facebook, you are missing out on a lot of potential customer base. Well, that said, it is very important for any business to create a strong presence on Facebook.

Frequency: Frequency of posts should be optimum. A few posts a day should be enough. No one likes to be spammed! One or two compelling posts in a day would do far more good than many uninteresting ones a day. Make the posts simple and short. Very long stories are generally ignored by readers.  Your most important message must be in the first 90 characters of the post.

Variety: Maintain variety in your posts. Existing fans for your page will stay on, only if you add something new about your brand, product or service that they don’t already know about. If they see the same information time and again, they will go away! Well, as important as it is to maintain the existing customers / fans, it is also important to showcase to your new potential customers a variety of new things about your business on Facebook. Give them a reason to come and stay! In Social Media Marketing , – the organic way, this is what will get you ahead.

Photography: Well, even with personal accounts and with business pages, it is a well known fact by now that posts with pictures work better than any other. So, put your best foot forward and display the best photographs – ofcourse relevant to your business.

These are some points to take into consideration while you build a Facebook fan page. The key to Social Media Marketing via Facebook is to keep the customers interested and engaged!