Search Quality Highlights – April

The fresh list of changes to Google’s Algorithm is out. Google has published it on their official blog. Here are a few important one’s for us Search Engine Optimization professionals to learn about. The detailed list and description can be read from Google’s blog. More diverse results to categorize paginated documents. More language-relevant navigational results. Country identification for webpages. The bug that handled anchors has been fixed in this update! Search results shall contain diverse domains in the results and not many results from the same domain. Search results shall now contain more organizations from your country. There are also some improvements to local navigational searches. Scoring of search terms are improved. Text from the beginning of your pages will be included in snippets. Also there is an improvement in the snippets generation process. Improvements for the freshness of results Better query interpretation. Improvement for news results and user interface change for breaking news. Local query predictions now improved. Improvements to triggering of public data search feature. Improvements to spell corrections. For long queries, more languages – internationally. Further improvements in safesearch for videos and images. Increase base index size by 15%.——-New index tier. Better ranking of expanded sitelinks. Less snippet duplication in expanded sitelinks. Improvement in the Keyword stuffing classifier • Improved and more authoritative results. • Better HTML5 resource caching for mobile. These are just to name a few changes to Google’s Algorithm. As said earlier, there have been 52 changes last month – April. You can check the entire list on Google’s website. Let us as Search Engine Optimization professionals be aware and make use of these changes to our benefit.