Where is Google Headed in 2018?

Machine learning has been on the horizon for a couple of years, but 2017 has seen actual successful implementations of this technology. Big data is the key to massive advances in the machine learning. Google has always been at the forefront of innovation and has been investing billions in Artificial Intelligence and Machine Learning. It is indisputable that the SEO landscape will evolve within the next few years and 2018 will see a lot of new trends emerging.

Content
In 2018, (just as in the past), content will become the driving force for search engine optimization. SEO professionals will become more concerned about the user’s content experience than other SEO factors.

On page optimization
Traditional on page optimization methods will diminish in importance. Title tags, meta descriptions, URLs and ALT texts will have a role in SEO, bit will no longer be the factors that make or break SEO.

Technical SEO
Technical knowledge and expertise with regards to sitemaps, robots.txt files and scripts will become less relevant. Errors will be identified and fixed automatically.

User Experience
User experience factors will continue to increase in importance. Google will use this factor to rank websites in search engine results.

Search engines are definitely becoming smarter and more equipped to learn if any particular website is satisfying a user’s intent or not. Every business should hence build and optimize their websites keeping all this in mind and then prepare their strategies for 2018.

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Build your Own Taxi Booking Mobile Application

A tap and a swipe – your ride instantly arrives at your doorstep for a pickup. Who does not wish for such a service? Uber has successfully proved that this kind of app is not only convenient for the customer but also profitable for the owner. Technology enables you to get “at-your-door-step” services via innovative apps.

Taxi mobile application helps customers instantly book a ride – within a few taps and swipes on their mobile phones.

If you are looking for a taxi mobile app, here’s how you can build your own app:

To begin with, you will need to consider features from a passenger point of view and from a driver’s point of view.

Start with these features:

• User registration
• User registration
• Payments
• Push notifications
• Ride history
• Interactive Map and Taxi Tracking
• Navigation

The average development time for building a taxi app:

The time to develop an app also depends on a number of factors. It depends on whether you are developing from scratch or from a ready template. It also depends on the features and the scope of work that has been decided. 

Even before you begin development, you need to decide upon the business model and the platforms that you would support for this app. All of these are enough inputs to get an estimate of the time to develop the apps.

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Social Media Trends that will take over in 2018

There was no shortage of changes to the social media industry last year, including several new features, consumer preferences and brand opportunities. 

Looking toward 2018, social media trends will continue to evolve and surprise us !

While it’s practically impossible to predict how the social media marketing landscape will change over the next year, but it’s possible to be certain that a few trends will last. For example, we are certain that AI and Instagram Stories were a smashing hit last year. 

We also saw the beginning of Instagram shopping and users can now purchase via Instagram too. Facebook and Twitter Chatbots were also a few noteworthy trends from last year.

That’s why we’re here to provide six social media trends in 2018 that marketers should keep an eye on:

1. Brand and customer engagement rates

2. Customizable Chatbots

3. Social listening tools

4. In-platform messaging and Instagram Stories

5. Read More..

Poly By Google Is The New Drift!

Google has always been on a quest to improvise its services for customers. With the recent shift in the technology world towards virtual reality and augmented reality, many of the app developers look for 3D images. Especially for game developers, searching for the right 3D images is essential. The more realistic it looks, the better for the game’s visual appeal. Well, Google has recently introduced a new search engine for finding 3D images named Poly. You can simply type the object you want and download it. You must however, give credit to the source. Unbelievable but true!

Integration of Google’s tilt brush and Block tools in Poly enables direct upload of OBJ files possible. With Poly, users can find a wide range of objects – simply type it in and you can choose from a thousand search results. Developers can also make changes to these objects as required. In order to edit any object you will need to like it and it will allow you to open the object in tilt brush, where one can modify as per your requirements. The good news is that Poly is platform independent. It works well with Google’s ARCore or with Apple’s ARKit.

Is poly an advantage or disadvantage for mobile app development companies?
Using original images in games is probably the best thing to do, but sometimes in case of time crunch or when you need just a few objects to beautify your Game or VR, Poly could be of great help. Especially amateur app developers can get a headstart in their app development projects with images readily available. Poly could be an amazing resource for such developers. Seasoned developers can also shorten their development time by using direct images from Poly.

Can anyone upload their art in Poly?

Yes, anyone can upload their art on Poly. It is a great platform to showcase your talent in graphic design. You can also upload 3D objects on Poly. People can search and download your graphics to use in their games and mobile apps. Poly however, has a license where it is mandatory to provide credit to the person who has uploaded the design or graphic.

Limitations of Google Poly

Although Google Poly is known to be of immense help in virtual reality, it does have one disadvantage when it comes to augmented reality. It is unable to place an object in it. Perhaps, this feature may be under consideration and users may be able to use it sooner – we can only wait and watch. Until then, Augmented reality cannot work with Poly!

Wrapping it up

Overall, Google’s latest endeavor – Poly is certainly poised to change the mobile games development and the Virtual Reality apps landscape. It certainly gives mobile apps development companies a leverage. You can explore and gain maximum from it to create amazing games and VR apps.

Web Design, SEO and Smartphone Optimized Websites

Web Design and SEO have interdependent responsibilities. With the smartphone market growing very rapidly, and web designers building more and more smartphone optimized websites, Google too launched a Googlebot mobile to be able to crawl, track and read this data. Well, looks like Web Design can make things easier for both SEO’s and Google. Here are a few ways to design your website so that you need not have two separate codes for mobile and desktop viewers.

* Responsive Web Design: In this method, a web designer can serve the users of any device with the same set of URLs and there is no need to create a separate one for mobile devices. This technique uses separate CSS to detect the device and the screen size and then adjust the web page to display on the screen. The method commonly used is a CSS3 media query. This has two specific advantages. Desktop and mobile content is the same, enabling easy user interaction, and Google would not have to use a separate Googlebot for mobile devices!

* Using different HTML code to serve different devices. This also means that there is a separate CSS too. The URL however remains the same. Google however recommends using the Vary HTML header, this helps caching servers and Googlebots to understand that content may change with the browsing device changes.

Web Design can definitely help to optimize a website for smartphones and desktops and your website has a greater chance at performing well with Google!

Facebook – Social Media Marketing Tips

Facebook is probably the most popular social network today. If you aren’t on Facebook, you are missing out on a lot of potential customer base. Well, that said, it is very important for any business to create a strong presence on Facebook.

Frequency: Frequency of posts should be optimum. A few posts a day should be enough. No one likes to be spammed! One or two compelling posts in a day would do far more good than many uninteresting ones a day. Make the posts simple and short. Very long stories are generally ignored by readers.  Your most important message must be in the first 90 characters of the post.

Variety: Maintain variety in your posts. Existing fans for your page will stay on, only if you add something new about your brand, product or service that they don’t already know about. If they see the same information time and again, they will go away! Well, as important as it is to maintain the existing customers / fans, it is also important to showcase to your new potential customers a variety of new things about your business on Facebook. Give them a reason to come and stay! In Social Media Marketing , – the organic way, this is what will get you ahead.

Photography: Well, even with personal accounts and with business pages, it is a well known fact by now that posts with pictures work better than any other. So, put your best foot forward and display the best photographs – ofcourse relevant to your business.

These are some points to take into consideration while you build a Facebook fan page. The key to Social Media Marketing via Facebook is to keep the customers interested and engaged!

Google Places And Local Search Engine Optimization

Listing your business on Google Places is probably the best Local Search Engine Optimization factor you implemented. It is a place where you can enlist your business name, address and Google shall display your business for particular keywords. With Google Places, users are permitted to place a review for your business too! It’s a great way to get popular on local searches and if your actual target for marketing is local.

Well, sometimes, there are businesses that move locations. In such cases, what are business owners to do? Well, Google suggests that you mark your business as closed and open a new one on Google places! This created a lot of debates in the world of Search Engine Optimization. The very first concern was about local places reviews. If a Google Place is marked as closed, all the reviews are lost. With Google places, creating a new business listing means loss of old data. There have been talks about the tag “We’ve Moved” and then changing the address. But no definite news yet – so, let’s wait for further news. Until then this is what we have.